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Gain a more
professional
image.
To put it
bluntly, it is
unprofessional
giving potential
clients an email
address which is
from a free
email provider
such as
yourname@hotmail.com
or
yourname@yahoo.com.
With your own
website, your
email addresses
will me
yourname@yourwebsite.com
which will
reflect well and
increase
credibility.
Be open for
business
365/24/7.
Your website is
a sales tool
that is working
for you 365 days
a year, 7 days a
week 24 hours a
day - it's like
having a
dedicated sales
person working
for you around
the clock all
year round
promoting your
company to the
thousands of
people actively
looking for your
services on a
daily basis. If
you don't have a
website, you're
simply losing
business to
those that do.
Save on
Advertising
costs.
Having a website
is the most cost
effective
selling tool by
far. Newspaper,
Magazine, Flyers
and Direct mail
advertising is
expensive and
limited by way
of space and
time. Having a
well-designed
website
advertise the
business itself
is very
effective, and
it is far more
economical, not
to mention
virtually
unlimited in
terms of space
and length of
visibility.
Updating costs
are ZERO -
compare that
other
advertising
costs!!
Showcase your
product or
service.
Whether you are
a beauty
therapist, real
estate agent or
plumber, you
will be able to
showcase your
work on the
internet. Let
potential
customers know
who you are but
also show them
what you have
done already.
Anytime a
customer wants
to see your
previous work
simply invite
them to visit
your website.
Answer your
Frequently Asked
Questions
I'm sure you get
tired of
answering the
same questions
which you are
regularly asked.
These are the
questions
customers and
potential
customers want
to know the
answer to before
they deal with
you. A
Frequently Asked
Questions (FAQ)
page does the
trick nicely and
removes another
barrier of doing
business with
you.
Get those
difficult
customers as
well
Sometimes you
will come across
customers that
don't like
driving to
business parks,
shopping at busy
shopping malls,
walking down
streets or
having to phone
10 businesses
for information
and quotations
and dealing with
sales people.
With a website
you can allow
customers to
take their tie
in the privacy
of their home or
office to decide
whether your
business can
meet their
requirements.
You are expected
to have a
website
People expect
you to have a
website and
will generally
search on
popular search
engines or
browse
directories for
your company
details. To any
potential
client, having a
poorly designed
website or not
having one at
all could imply
your business is
unable to move
with the times
and may raise
concern about
your reliability
as a whole. If
you are not
there, your
competitors are.
On the other
hand, having a
well designed
website is a
great way of
instilling
confidence. |
